The artist management and booking agency that helps you slice through the noise of the entertainment industry, ripen your brand, and secure top-tier talent for unforgettable experiences.

In the unpredictable world of entertainment, breaking through can be as challenging as trying to grab hold of a watermelon on a hot summer day – it’s a tough nut to crack. But worry not, because we’re here to lend a helping hand. We don’t just manage artists; we carefully nurture each individual’s talent, ensuring they thrive in their own unique way. And for some, we don’t stop at management; we also handle their booking needs, securing them the best opportunities.

Carina Sava
Founder
Carina Sava founded Watermelon Agency in 2020. She’s a highly experienced professional with over 14 years of expertise in artist management, booking, brand partnership, music marketing, and communications. With a Master’s degree in Artist Management from Berklee College of Music, Carina has a strong background in the music industry.
Beside her management experience, she is the Vice president of the Romanian Artists Worldwide Association, the Conference Program Manager of Mastering the Music Business – the leading music conference in Eastern Europe and the founder of the Women in Music initiative.

Ștefan Hadăr
Partner & Booking Coordinator
Stefan Hadăr is a young entrepeneur, active in the music industry since the age of 19. Over the years, he has coordinated digital campaigns and was a booking & project manager at Agenția de Vise and Overground Music. He has worked with artists such as Tudor Chirilă/VAMA, VUNK, byron, PAULINA, and The Mono Jacks.
Ștefan is an associate at Watermelon Agency, where he manages and coordinates the booking strategy for part of our portfolio. He’s also as the Conference Program Coordinator at Mastering the Music Business, Romania’s leading music business conference.

Marina Popescu
Office Manager
Marina keeps the heart of Watermelon Agency running smoothly.
With a sharp eye for detail and a structured approach, she makes sure all administrative tasks are in perfect order, supporting the team and artists alike.

Daria Popoiu
Project Manager
Daria Popoiu is at the beginning of her journey in the music industry as a Project Manager. Passionate about every aspect of music, from visual identity to artist management, she keeps up with Romania’s music scene and continuously strives to bring fresh concepts to the table.
With her ability to find beauty everywhere and spread good vibes, she is set to deliver outstanding results in the music industry.
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