The artist management and booking agency that helps you slice through the noise of the entertainment industry, ripen your brand, and secure top-tier talent for unforgettable experiences.

In the unpredictable world of entertainment, breaking through can be as challenging as trying to grab hold of a watermelon on a hot summer day – it’s a tough nut to crack. But worry not, because we’re here to lend a helping hand. We don’t just manage artists; we carefully nurture each individual’s talent, ensuring they thrive in their own unique way. And for some, we don’t stop at management; we also handle their booking needs, securing them the best opportunities.

VUNK
#management

For 30 years on the Romanian music scene, VUNK has been an innovative band in romanian rock. Singles such as „Pleacă”, „Vreau o țară ca afară”, „Așa și” or „Vino, du-te” have topped radio charts for multiple weeks over the years. In 2024, VUNK released the concept album „De luni până duminică” (From Monday to Sunday). Through spectacular shows and songs with profound messages, VUNK continues its vision of connecting people and bringing them joy, confidence and hope.

VUNK
#management

For 30 years on the Romanian music scene, VUNK has been an innovative band in romanian rock. Singles such as „Pleacă”, „Vreau o țară ca afară”, „Așa și” or „Vino, du-te” have topped radio charts for multiple weeks over the years. In 2024, VUNK released the concept album „De luni până duminică” (From Monday to Sunday). Through spectacular shows and songs with profound messages, VUNK continues its vision of connecting people and bringing them joy, confidence and hope.

BYRON
#management

byron are one of the defining bands of Romania’s alternative music scene. With eight studio albums, three live DVDs and countless live shows, they have built one of the largest cult followings in their native country and continue to play a major role in its diverse musical tapestry. Moving comfortably across a myriad of styles with progressive overtones, the band is driven by a desire to push its own boundaries and blur the lines between genres, from raw, passionate rock to meticulously orchestrated pieces featuring unusual instrumentation, all rounded up by clever and profound lyrical poetry that continues to captivate listeners of all ages.

BYRON
#management

byron are one of the defining bands of Romania’s alternative music scene. With eight studio albums, three live DVDs and countless live shows, they have built one of the largest cult followings in their native country and continue to play a major role in its diverse musical tapestry. Moving comfortably across a myriad of styles with progressive overtones, the band is driven by a desire to push its own boundaries and blur the lines between genres, from raw, passionate rock to meticulously orchestrated pieces featuring unusual instrumentation, all rounded up by clever and profound lyrical poetry that continues to captivate listeners of all ages.

E-AN-NA
#management #booking

Since 2015, E-AN-NA has taken the Romanian metal scene by storm, swiftly becoming one of the most beloved young bands. They never backed down when faced with challenges and successfully represented Romania at Wacken Metal Battle in 2017, securing second place after only two years of live performances. In 2022, they clinched the most votes at the local Eurovision contest with their song ‘Malere,’ which quickly sparked controversy, reaching #1 on Spotify Romania’s viral chart for several weeks. With 5 records released in 8 years, hundreds of concerts performed, and a reputation for leaving a powerful impression during live shows, they consistently win the hearts and voices of their audience.

E-AN-NA
#management #booking

Since 2015, E-AN-NA has taken the Romanian metal scene by storm, swiftly becoming one of the most beloved young bands. They never backed down when faced with challenges and successfully represented Romania at Wacken Metal Battle in 2017, securing second place after only two years of live performances. In 2022, they clinched the most votes at the local Eurovision contest with their song ‘Malere,’ which quickly sparked controversy, reaching #1 on Spotify Romania’s viral chart for several weeks. With 5 records released in 8 years, hundreds of concerts performed, and a reputation for leaving a powerful impression during live shows, they consistently win the hearts and voices of their audience.

ILINCA
#management #booking

ILINCA initially gained recognition through her unique vocal technique, Yodelling. In 2015, she reached the semifinals of The Voice of Romania, and in 2017, she represented Romania at Eurovision, securing 7th place in the grand final in Kyiv. In 2022, she founded the project Ilinca & Gadjo Dilo, which offers a fusion of World Music with rock, blues, and jazz. In just two years, they have performed dozens of concerts, gone viral for their creations, and this year, they are set to release their debut album.

ILINCA
#management #booking

ILINCA initially gained recognition through her unique vocal technique, Yodelling. In 2015, she reached the semifinals of The Voice of Romania, and in 2017, she represented Romania at Eurovision, securing 7th place in the grand final in Kyiv. In 2022, she founded the project Ilinca & Gadjo Dilo, which offers a fusion of World Music with rock, blues, and jazz. In just two years, they have performed dozens of concerts, gone viral for their creations, and this year, they are set to release their debut album.

MARCUS
#management #booking

MARCUS is a young singer-songwriter with a sensitive soul and a deep connection to the world around him. His music is honest and heartfelt, often drawing from the moments that shape him and the emotions that linger beneath the surface. With a gentle voice and thoughtful lyrics, Marcus creates songs that feel intimate yet relatable, weaving emotion into every melody. Rooted in authenticity, his sound reflects both vulnerability and quiet strength, making him a storyteller of subtle, powerful truths.

MARCUS
#management #booking

MARCUS is a young singer-songwriter with a sensitive soul and a deep connection to the world around him. His music is honest and heartfelt, often drawing from the moments that shape him and the emotions that linger beneath the surface. With a gentle voice and thoughtful lyrics, Marcus creates songs that feel intimate yet relatable, weaving emotion into every melody. Rooted in authenticity, his sound reflects both vulnerability and quiet strength, making him a storyteller of subtle, powerful truths.

LARISA XO
#management #booking

LARISA XO is an artist with a distinct presence, blending fragility with a clear inner strength. After spending three years in London, she has matured both as an artist and as a person, and her music reflects this evolution. With a sophisticated yet modern pop sound, Larisa exudes a mysterious aura while maintaining emotional depth. Beyond music, Larisa is also an actress, with the ability to fully embody every role, no matter the stage. Her music is a mix of international influences and personal experiences, delivering a fresh yet always authentic vibe.

LARISA XO
#management #booking

LARISA XO is an artist with a distinct presence, blending fragility with a clear inner strength. After spending three years in London, she has matured both as an artist and as a person, and her music reflects this evolution. With a sophisticated yet modern pop sound, Larisa exudes a mysterious aura while maintaining emotional depth. Beyond music, Larisa is also an actress, with the ability to fully embody every role, no matter the stage. Her music is a mix of international influences and personal experiences, delivering a fresh yet always authentic vibe.

ELIGARF
#booking

With a distinct Latin vocal tone, sensitive lyrics, and a strong attitude, ELIGARF is inspired by desire, passion, and vice, and her music conveys pure emotion. In 2024, she is releasing her first EP—a vibrant journey into her musical universe. Already viral on TikTok, ELIGARF continues to captivate audiences through authenticity and a compelling stage presence.

ELIGARF
#booking

With a distinct Latin vocal tone, sensitive lyrics, and a strong attitude, ELIGARF is inspired by desire, passion, and vice, and her music conveys pure emotion. In 2024, she is releasing her first EP—a vibrant journey into her musical universe. Already viral on TikTok, ELIGARF continues to captivate audiences through authenticity and a compelling stage presence.

VILLIA
#booking

Villia is one of the most promising artists of the new generation, captivating audiences with her powerful voice and emotional lyrics. Originally from Satu Mare and a psychology student in Cluj-Napoca, she manages to perfectly combine music and her studies. A defining moment in her career was receiving the GOLDEN BUZZ on Românii au talent for the song “Trec peste,” which was officially released that same evening and quickly became a success. Villia is currently working on her debut album.

VILLIA
#booking

Villia is one of the most promising artists of the new generation, captivating audiences with her powerful voice and emotional lyrics. Originally from Satu Mare and a psychology student in Cluj-Napoca, she manages to perfectly combine music and her studies. A defining moment in her career was receiving the GOLDEN BUZZ on Românii au talent for the song “Trec peste,” which was officially released that same evening and quickly became a success. Villia is currently working on her debut album.

Carina Sava

Founder

Carina Sava founded Watermelon Agency in 2020. She’s a highly experienced professional with over 14 years of expertise in artist management, booking, brand partnership, music marketing, and communications. With a Master’s degree in Artist Management from Berklee College of Music, Carina has a strong background in the music industry.

Beside her management experience, she is the Vice president of the Romanian Artists Worldwide Association, the Conference Program Manager of Mastering the Music Business – the leading music conference in Eastern Europe and the founder of the Women in Music initiative.

Ștefan Hadăr

Partner & Booking Coordinator

Stefan Hadăr is a young entrepeneur, active in the music industry since the age of 19. Over the years, he has coordinated digital campaigns and was a booking & project manager at Agenția de Vise and Overground Music. He has worked with artists such as Tudor Chirilă/VAMA, VUNK, byron, PAULINA, and The Mono Jacks.

Ștefan is an associate at Watermelon Agency, where he manages and coordinates the booking strategy for part of our portfolio. He’s also as the Conference Program Coordinator at Mastering the Music Business, Romania’s leading music business conference.

Marina Popescu

Office Manager

Marina keeps the heart of Watermelon Agency running smoothly.

With a sharp eye for detail and a structured approach, she makes sure all administrative tasks are in perfect order, supporting the team and artists alike.

Daria Popoiu

Project Manager

Daria Popoiu is at the beginning of her journey in the music industry as a Project Manager. Passionate about every aspect of music, from visual identity to artist management, she keeps up with Romania’s music scene and continuously strives to bring fresh concepts to the table.

With her ability to find beauty everywhere and spread good vibes, she is set to deliver outstanding results in the music industry.

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